Lego T730 T830
HP T730 & T830 Promo

HP T730 & T830 Promo

The new HP T730 and T830 Designjets were released at the end of last year. These robust, highly mobile, WiFi enabled large format printers have been designed with the construction industry in mind – specifically to withstand being moved from one construction site to another. So naturally we opted for a construction themed look and feel to our promotions.

In the Post

We decided it would be an interesting hook to send personalised “press-out” 3D models of the T730 printer so that recipients can build their own printer and have it sit on their desk. The A5 artwork of the printer includes the pURL to the competition / promo landing page. The envelope carries the message “, there’s a printer with your name on it inside. Oh, and it’s FREE.” Click on the images below. The little Lego dude is there to show scale. This HP campaign is LIVE – we’re actually only halfway through and these have yet to be sent.

Click to see the 3D printer in full

Click to see the postcards in full


Eshots

We have sent the following eshot to just over 2,000 people. Results are as follows..

• 403 Opens (20% of total)
• 99 Visitors (25% of opens)
• 30 Competition Entries (30% of visitors)
• 24 Unsubscribes

Hot leads
The following data reflects individuals that opened the eshot, clicked onto the landing page and then proceeded to “find out more” about the HP machines..
• 7 visits to the T830 page on hpdesignjet.net
• 6 visits to the T730 page on hpdesignjet.net
• 1 visits to the T930 page on hpdesignjet.net

T730 & T830 Eshot, Landing Page & Competition

Following the postcards, we then sent the following emails. Click on each to see them in full

Click to see the Eshot in full

Click to see the Landing Page in full

Lego Architect Studio

Lego Architect Studio Competition

For full details on this particular Cross Media Campaign, please call Helen or Rhys.

Three Direct Mail Postcards

The postcards below each carry a pURL to the recipient’s landing page where they can enter the Lego competition once they’ve answered three printer related questions. Links to the Lego landing pages can be found further down this page.

Click to see the postcards in full


Eshots

Following the postcards, we then sent the following emails. Click on each to see them in full

Click to see the First Eshot in full

Click to see the Follow Up Eshot in full


Landing Pages

We built a variety of landing pages. Here follows the main one plus a follow up.

Click to see the Main Landing Page in full

Click to see the Follow Up in full

HP Latex 310 – Plug In and Print!

HP Latex 310 Printer

Click to see the postcard in full

HP Z6600 Graphics Printer

HP Z6600 Graphics Printer Postcard

Click to see the postcard in full


Eshot

Following on from the postcard, we then sent this email. Click below to see in full.

Click to see the Eshot in full