Lego T730 T830
HP T730 & T830 Promo
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HP T730 & T830 Promo

The new HP T730 and T830 Designjets were released at the end of last year. These robust, highly mobile, WiFi enabled large format printers have been designed with the construction industry in mind – specifically to withstand being moved from one construction site to another. So naturally we opted for a construction themed look and feel to our promotions.

In the Post

We decided it would be an interesting hook to send personalised “press-out” 3D models of the T730 printer so that recipients can build their own printer and have it sit on their desk. The A5 artwork of the printer includes the pURL to the competition / promo landing page. The envelope carries the message “, there’s a printer with your name on it inside. Oh, and it’s FREE.” Click on the images below. The little Lego dude is there to show scale. This HP campaign is LIVE – we’re actually only halfway through and these have yet to be sent.

Click to see the 3D printer in full

Click to see the postcards in full

Eshots

We have sent the following eshot to just over 2,000 people. Results are as follows..

• 403 Opens (20% of total)
• 99 Visitors (25% of opens)
• 30 Competition Entries (30% of visitors)
• 24 Unsubscribes

Hot leads
The following data reflects individuals that opened the eshot, clicked onto the landing page and then proceeded to “find out more” about the HP machines..
• 7 visits to the T830 page on hpdesignjet.net
• 6 visits to the T730 page on hpdesignjet.net
• 1 visits to the T930 page on hpdesignjet.net

T730 & T830 Eshot, Landing Page & Competition

Following the postcards, we then sent the following emails. Click on each to see them in full

Click to see the Eshot in full

Click to see the Landing Page in full

BPIF Printing Outlook Q4 2015
BPIF Printing Outlook Q4 2015
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BPIF Printing Outlook Q4 2015

Click to see the PDF

Premier Paper Prices
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NEW Pricing from Premier Papers

Due to the loss of PaperlinX and the deals we had with them on papers such as Pro Design, Hp etc, I have now negotiated a deal with Premier Paper. The loss of PaperlinX has left a hole in the GDL coffers and I am really happy to ask that you support this contract to the best of your abilities as we have a growth bonus agreement with Premier paper and I am very keen to see GDL move up to the next band, and increase the income to the group,

Please find below the GDL base prices for this agreement. If any of you have a local price on any products they will continued to be honored and we will look at the overall pricing for the group in 6 month time.

Premier Papers Pricing (1st June 2015)

I have heard that there has been some supply issues with Colortech and the Pro Design paper is a great alternative and I switch sold from Xerox to this product for 6 years with great success

If you do not currently have an account with this business please let me know and I will facilitate the fast-tracking of this process.

Kindest Regards
Jim Vaughan

Latex 300 Press Ad
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HP Latex 300 Printer Series

Press Ad for Repropoint

Click to see the Press Ad in full

Lego Architect Studio
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Lego Architect Studio Competition

For full details on this particular Cross Media Campaign, please call Helen or Rhys.

Three Direct Mail Postcards

The postcards below each carry a pURL to the recipient’s landing page where they can enter the Lego competition once they’ve answered three printer related questions. Links to the Lego landing pages can be found further down this page.

Click to see the postcards in full

Eshots

Following the postcards, we then sent the following emails. Click on each to see them in full

Click to see the First Eshot in full

Click to see the Follow Up Eshot in full

Landing Pages

We built a variety of landing pages. Here follows the main one plus a follow up.

Click to see the Main Landing Page in full

Click to see the Follow Up in full

HP Latex 300 – Arrange a Demo
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HP Latex 300 Arrange a Demo Eshot

Click to see the eshot in full

Click to see the landing page in full

HP Z6800 – Super Speed and Accuracy
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HP Z6800 Eshot

Click to see the eshot in full

Acco
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Principal Contact
Chris Gaskell
(Nemo Account Manager)
chris.gaskell@acco.com
M: 01296 732 338
Address
Acco UK
Oxford House
Oxford Road
Aylesbury
Buckinghamshire
HP21 8SZ
Contact
acco.co.uk
Tel: 08456 031 730
Fax: 08456 031 731

Downloads

Acco Prices (Jan 2012)

Acco Full Price List (Jan 2012)

Direct Supply Arrangement

GDL Terms
Nemo Terms Apply. Minimum order quantity increases from £250 to £350 from Feb 1st 2012. Any orders below this amount will incur a £25 admin fee.