HP T730 & T830 Promo
The new HP T730 and T830 Designjets were released at the end of last year. These robust, highly mobile, WiFi enabled large format printers have been designed with the construction industry in mind – specifically to withstand being moved from one construction site to another. So naturally we opted for a construction themed look and feel to our promotions.
In the Post
We decided it would be an interesting hook to send personalised “press-out” 3D models of the T730 printer so that recipients can build their own printer and have it sit on their desk. The A5 artwork of the printer includes the pURL to the competition / promo landing page. The envelope carries the message “
We have sent the following eshot to just over 2,000 people. Results are as follows..
• 403 Opens (20% of total)
• 99 Visitors (25% of opens)
• 30 Competition Entries (30% of visitors)
• 24 Unsubscribes
The following data reflects individuals that opened the eshot, clicked onto the landing page and then proceeded to “find out more” about the HP machines..
• 7 visits to the T830 page on hpdesignjet.net
• 6 visits to the T730 page on hpdesignjet.net
• 1 visits to the T930 page on hpdesignjet.net
T730 & T830 Eshot, Landing Page & Competition
Following the postcards, we then sent the following emails. Click on each to see them in full
BPIF Printing Outlook Q4 2015
NEW Pricing from Premier Papers
Due to the loss of PaperlinX and the deals we had with them on papers such as Pro Design, Hp etc, I have now negotiated a deal with Premier Paper. The loss of PaperlinX has left a hole in the GDL coffers and I am really happy to ask that you support this contract to the best of your abilities as we have a growth bonus agreement with Premier paper and I am very keen to see GDL move up to the next band, and increase the income to the group,
Please find below the GDL base prices for this agreement. If any of you have a local price on any products they will continued to be honored and we will look at the overall pricing for the group in 6 month time.
I have heard that there has been some supply issues with Colortech and the Pro Design paper is a great alternative and I switch sold from Xerox to this product for 6 years with great success
If you do not currently have an account with this business please let me know and I will facilitate the fast-tracking of this process.